About me.

Hello 👋 I'm Alex Smee, a product designer and illustrator.


By day I work on projects to help clients with design at all stages of business and product lifecycles.


Between 2020 and 2023 I was an Experience Design Manager at Intuit, creating new features in QuickBooks Online. Previously I was an early member of the team at TradeGecko which I joined in 2014 as a seed-funded startup and helped build for six years until our acquisition by Intuit in 2020.


I have over 15 years experience in digital and print design, primarily in the tech and music industries, for clients including Universal, Sony, Island Records, Warner Music Group, Ace Records and EMI. Working on UI/UX design, advertising, websites, web and mobile apps, packaging, books, publications, brand identity, copywriting, photography, animation and illustration.


Born in the UK, I have an honours degree in Graphic Design from the London College of Communication, University of the Arts London. For the past 10 years I have lived in Singapore with my wife and now four-year-old son and one-year-old daughter 😀


For more details, find me on LinkedIn


I also draw and take photos at instagram.com/alexsmee

And write at medium.com/@alexsmee


I love being creative in:

  • Figma
  • Sketch
  • Procreate
  • Adobe Fresco
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects

And I sometimes build in:

  • HTML
  • CSS/SCSS
  • Bootstrap
  • CodeKit
  • HubSpot
  • Git

Thanks for reading!

Alex Smee Product Designer and Illustrator