AMP branding and website.

As Principal Designer at AMP, I oversee our brand, website and the creative design and development of all media outside of the software products. Working closely with long-time colleagues and friends Rohan Walsh and Kyle Francia, we have deveoped our design-first philosophy and the AMP Design System which unifies our marketing and products.

Our website can be found at useamp.com.

At the core was a need to unify our seperate apps under one cohesive branding system. I developed this logo package and rolled it out across the platform.

I created a storytelling illustrative style to showcase the app features in a way that connects the dots and helps our customers visualise the user journeys that our products enable in both their backend operations and on their eCommerce storefronts.

Where suitable, I added embeded looping animations to enhance the visual dynamics and help explain richer concepts through mini narratives.

The following screens show how page layouts tie together the elements of navigation, illustration, and typography.

View all these pages in full and many more on the website useamp.com.