Lifetimely and the Profit Agent.

As a Principal Designer and team manager at Amp, I have led the user interface and experience design evolution of Lifetimely to enhance our market leading analytics platform with new powerful AI features under the branding of the Profit Agent. Working together with Rohan Walsh and Kyle Francia we have created our design system and refined the product from concept to launch.

Rethinking Lifetimely and the Profit Agent

As the product capabilities become more sophisticated, we aimed to create clarity out of complexity. As a core principle we wanted as simple and intuitive a user experience as possible, with structure created around blueprinted views and repeating patterns.

We started with ideation to agree on the concepts of all the core views in Lifetimely and the Profit Agent, oriented around their reason for being and the way they should be used.

At the heart of Lifetimely and the Profit Agent is the Command Center, the first glance at what's happening and what to do next. Our concpet for customer value is centered around daily interaction to check the inbox and top line business health metrics, to plan and action strategy in using the Profit Agent.

The inbox is an intuitive collection of messages that build structure around different functionality and feature discovery.

The Profit Agent chat input provides common tools on every page of the platform.

In parallel with product development, we also create the design language and assets to launch on our website.